Are there more photos of this finished display?
Prototyping and Display with Merchandise
Is this page necessary? Possibly discuss the importance of prototyping in addition to being able to use merchandise in your display, making sure that your displays are cohesive with merchandise, ensuring that the stories of the concepts are clear.
Prototyping:
The Cork Forest Alliance.
We included plants to add interest and color.
As well as painted some corks for extra extra color.
My Own Display.
These photos are of my first display, start to finish, completed solely by me.
The other side of the room looked like this at the time:
Also, here is the almost final product of the room with the cupcakes!
Cupcakes and Color Story
While brainstorming a display it is important to consider not only the inspiration on the Loop but also consider parts of your community that can be brought in to the store, and therefore help your local and regular customers feel welcome and comfortable in your store. In the Carmel and Monterey area, and specially our store, cupcakes are a large part of our community. We always had cupcakes at in store events, for employees birthdays, and there are two widely popular cupcake shops in the surrounding area. So, it only seemed right to include cupcake in our bakery inspired concept.
The colors of the cupcake were echoed in the entire concept. From the "paper" painted wall, the the solid blue wall, the color store remained constant.
Painting and Staining Wood
A large part of display is repurposing and prep work. These two tables were different stains and paint colors. The bottom base is an old coat stand that the Display Coordinator who I worked with, Kenny Hogan, cut apart and drilled to the top to create a brand new table. It was my job to a stain that would match the already finished base.
Another large part of display is problem solving and changing the plan. Originally this table was stained to match the taller table, but we had to change the color to enhance the color story of the room and concept.
The table in place and finished:
Another last minute change, altering shelving colors to enhance the color story. These fabric shelves were a cream color and we had to paint them black.
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